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I have the same billboard on my way home from work as well. It's in the bay area on 680S near Benicia just before the bridge. This is the first and only advertisement I've seen for the CRZ so far.
 

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No billboards in sight yet in eastern Kansas City, MO area. My dealer says I was only his 3rd CR-Z sale with first two going to locations over a hundred miles away.

Apparently, the niche for SPORT/HYBRIDS in KC area is miniscule, but I'm in it.
 
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