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Honda PR said:
Honda light-truck sales rise 48 percent; CR-V and Insight post record January


02/01/2011 - TORRANCE, Calif.

American Honda Motor Co., Inc., posted January sales of 76,269 vehicles, an increase of 13.0 percent, the company announced today. Honda Division posted January sales of 68,308, an increase of 13.2 percent versus January 2010.

The CR-V was the top-selling Honda model with record January sales of 16,339, up 68.9 percent, leading overall Honda Division light-truck sales of 33,455, a 48.0 percent increase. The all-new 2011 Odyssey continued to win new customers with sales of 7,022, up 44.4 percent, and the Pilot had a strong showing with 6,703, up 37.8 percent. Amid an overall Honda Division car sales decrease of 7.6 percent to 34,853, the fuel-efficient Insight hybrid set a new January sales record of 1,554, up 18.9 percent from the prior year, and sales of the versatile Fit increased 60.0 percent to 4,314.

"January is traditionally a challenging sales month after a strong year-end push, and we're happy to see strong interest in our light trucks and small cars," said John Mendel, executive vice president of sales for American Honda. "With the top-selling CR-V and all-new Odyssey selling extremely well, we look forward to growing our business further in 2011."

Acura Division posted January sales of 7,961, an increase of 11.6 percent versus January 2010, marking the division's 12th straight month of double-digit sales increases. The MDX was the top-selling Acura model for the month with sales of 3,127, up 32.6 percent. Acura TSX sales totaled 1,941, up 7.5 percent, followed by the TL with sales of 1,592, down 19.8 percent.
http://automobiles.honda.com/news/press-releases-article.aspx?Article=5863-en
 

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Assuming Accord sales represent at least a couple hundred coupe sales then Sonata officially outsold Accord sedan for the month of January. To make things worse Altima and Fusion outsold Accord as well. Things are not looking good for a car with a recent refresh.

Accord 13,456
Sonata 13,261

On the positive side there is no stopping the CR-V. Our CR-Z is up slightly over December as well.
 

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it seems that the two best selling in Honda's arsenal are the CR-V and the MDX (Acura)... do we see a trend here??
Looking at the numbers I notice something unbelievable. The mid-large family car segment is down overall. Recent sales dips by the initial Sonata surge, Camry, and Accord are not all going to other brands. Overall fewer family sedans in this class are selling. Perhaps people are upgrading or downgrading. A CUV or a new compact like the Cruze.
 

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I saw GM's statement on gains but no numbers for each model.

Adding up the family segment thou there is a couple thousand unit decrease over all month to month. I didn't see the Mazda6 numbers but I doubt the car is stealing many sales, Mazda looked down overall except for the CX-7/9.
 
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