Original http://www.insideline.com/honda/element/honda-kills-element.htmlInsideLine said:Just the Facts:
- Honda announces that 2011 will be the final year for the Element.
- The automaker has sold 12,960 Elements in the calendar year to date.
- Honda sold 939 Elements in November 2010 versus 1,017 in November 2009.
TORRANCE, California — The Honda Element will be discontinued after the 2011 model year, Honda announced on Friday. The Japanese automaker explained that "utility-seeking customers have more recently embraced other vehicles in the Honda lineup," such as the Honda CR-V, but sales of the boxy Element had been slipping recently.
When Honda reported its November sales on December 1, the Element had tumbled 11.5 percent versus a year ago. Honda sold 939 Elements in November 2010 versus 1,017 in November 2009. Honda has sold 12,960 Elements in the calendar year to date, a decline of 3.4 percent versus 2009 sales. Sales of the Honda Ridgeline have also been suffering. Honda reported a sales drop of 36.4 percent in November 2010 sales of the Ridgeline versus a year ago.
Honda offered little in terms of explanation for the demise of the Element. However, the Element lagged behind other vehicles in the Honda lineup in fuel economy — an increasingly critical element for vehicle shoppers. The 2010 Element 2WD with the 2.4-liter four-cylinder engine and five-speed automatic transmission delivers 20 mpg in city driving and 25 mpg on the highway, according to the EPA. In comparison, a 2010 Honda CR-V with the same powertrain delivers 21 mpg in city driving and 28 mpg on the highway.
The Element made its name in quirky ways and proved to be a favorite of pet owners. Honda introduced the Dog Friendly Element accessory package in 2009. The automaker said it sold more than 325,000 Elements in the U.S. since its introduction in December 2002.
Inside Line says: Could Ridgeline be next on the chopping block? — Anita Lienert, Correspondent
:sadwavey: i think it could be redesigned with possibly a turbo-I4 which would improve the mpg's... the Element is a relatively fun vehicle to drive and i thought it was cool...
sn: i would never buy one lol...