"Added Mark-up"
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807 Posts
Those dealer markup stickers make my blood boil.
Here in TX all the CRZs are heavily marked up with pinstripes, "Pro Pack" and other nonsense.
My advice is to refuse those markups and insist on a special order the way you want it.
I hate that Honda allows this.
Here in TX all the CRZs are heavily marked up with pinstripes, "Pro Pack" and other nonsense.
My advice is to refuse those markups and insist on a special order the way you want it.
I hate that Honda allows this.
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2,488 Posts
agreed. and this car isnt a high volume seller. are the dealers purposefully trying not to sell these cars?
Honda Motor Co has no say in this. Trying to dictate pricing would essentially be price fixing and against the law. There is a reason that it is called Manufacturers Suggested Retail Price. Dealers are free to go down off of the sticker price or to go up.
A lot of the dealers around here put random things on the cars to raise the prices as well, many of them had sticker prices or initial quotes in those ranges. If you know what you want and what it costs, you can do rather well. Finding a car before they put that stuff on it really helps as well. As I told the dealers "If the car were to have any options installed and you were willing to throw them in for free, I would ask you to remove them". That seemed to help.
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3,097 Posts
Mark ups to me is nothing more than legal extortion.
All I can say is that dealer is extremely stupid because anyone with a half a brain, doing five minutes of research can find a CR-Z at MSRP if not below if you pit a couple of dealers against each other here in Cali..
I WILL NEVER pay over MSRP for any car. Nor will I play there little games of add on's.
When ever I walk on a lot and see mark ups or add on's I make a U- turn immediately and if I am calling a dealer the minute they tell me about there mark up or add on's I hang up the phone right then and there.
That is money you will never get back and lose on top of depreciation. Those dealers pray on impulse buyers and those who refuse to do a little homework.
Those type of dealers disgust me.
All I can say is that dealer is extremely stupid because anyone with a half a brain, doing five minutes of research can find a CR-Z at MSRP if not below if you pit a couple of dealers against each other here in Cali..
I WILL NEVER pay over MSRP for any car. Nor will I play there little games of add on's.
When ever I walk on a lot and see mark ups or add on's I make a U- turn immediately and if I am calling a dealer the minute they tell me about there mark up or add on's I hang up the phone right then and there.
That is money you will never get back and lose on top of depreciation. Those dealers pray on impulse buyers and those who refuse to do a little homework.
Those type of dealers disgust me.
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99 Posts
I think the mark-up might be part of the reason why they previously never had any CR-Zs, and now they have FOUR in stock (all autos). Others on the lot had the "Pro Kit" and other junk listed as extras.
I understand the whole mark-up thing. It's simply supply and demand, and if you demand the car enough, you'll pay the price. If you don't, they're banking someone else will. I'm just surprised to see it. However, on their sister Chevy lot, I saw a Corvette with a $30,000 mark-up last year.
Their only Element had EVERY imaginable add-on: anti-theft UV marking on the body panels, spoiler, running boards, this, that, others. There were about eight or nine additions running from $70-$300 each. They even listed the orange interior trim kit, and the Element itself was a deep blue color. Looked like hell.
I understand the whole mark-up thing. It's simply supply and demand, and if you demand the car enough, you'll pay the price. If you don't, they're banking someone else will. I'm just surprised to see it. However, on their sister Chevy lot, I saw a Corvette with a $30,000 mark-up last year.
Their only Element had EVERY imaginable add-on: anti-theft UV marking on the body panels, spoiler, running boards, this, that, others. There were about eight or nine additions running from $70-$300 each. They even listed the orange interior trim kit, and the Element itself was a deep blue color. Looked like hell.
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5,332 Posts
this is EXACTLY why they are allowed to mark up the car... you will never see a high volume car sold by Honda to have a markup... maybe a select trim like when the Mugen Si came out dumb dealers where marking it up to $35k-$40k... those idiots really ate that car b/c they never sold for that much (unless some poor shmuck bought it unknowingly)... the S2k CR was also marked up...
the CR-Z falls under the "limited edition" label and CAN be marked up by a dealership... if the car isn't "limited" Honda does NOT allow them to mark it up...
it really comes down to dealer discretion on "limited" vehicles... personally i'd go to the dealer with a black permanent marker and cross that markup price out and put the regular MSRP haha...
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2,488 Posts
i know limited volume cars get markups but isnt that usually on the top end? like the GTR for instance had a huge markup at release because its a low volume car with a high price and the performance was nuts. i dont get the logic in marking up such an inexpensive car thats supposed to be low volume.
good info bizzy. I didnt know honda had these rules.
good info bizzy. I didnt know honda had these rules.
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5,332 Posts
if i'm not mistaken, Honda doesn't allow more than $1k-$1500 markup on their cars... but like i mentioned this doesn't apply to "limted edition" vehicles... the dealers does what they want with those...
it has something to do with Honda not wanting dealerships taking advantage of buyers like the US domestic automakers do... ever wonder why they have so many incentives and are willing to knock $5000 off any car on the lot?? that's b/c they mark them up first, then knock it off haha...
it has something to do with Honda not wanting dealerships taking advantage of buyers like the US domestic automakers do... ever wonder why they have so many incentives and are willing to knock $5000 off any car on the lot?? that's b/c they mark them up first, then knock it off haha...
Let's see if I can help set the record straight on this issue. First off, full disclosure, I work at an Acura dealership in Hawaii. We put $3995 of dealer markup on every car. But I can't think of any time in the last few years that anybody has ever paid it (or even a part of it)
Bizzy, as for what Honda allows, as I stated before, they have no say in what the dealership does once they get the car. However, they can (and do) limit how much they will finance over the sticker price. This is typically expressed as the percentage over the sticker price and this allows for a dealer to "un-bury" somebody who is upside down on a trade-in. This might be where you have gotten the impression that Honda has "rules" about pricing, but they do not. Only rules about financing.
So the question is; if you've never charge the dealer markup, why add it at all? While I cannot speak for other states, I can say that in our state we're not allowed to raise the price (above the posted price) for different customers. This means that we have a difficult situation when somebody is "upside down" on a trade. So, the dealer markup exists because we can always lower the price, but cannot raise the price (on an individual basis). Anyway, I hope this helps clarify what Honda allows or doesn't allow.
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2,560 Posts
that's interesting. I was told they couldn't discount accessories, only the price of the car.
Markup seems silly in this economy.
I don't think this is going to be a great selling car.
The 6 speed manual I tested would have been out the door under 20K but I wanted the CVT ES in almost any other color.
I also wanted more $ for the trade-in of my Rubicon so I kept harrassing em for a month before we made a deal on my Blue CVT ES.
I would have bought a 1st generation CRX or Miata instead if I could have sold the Rubicon privately.
Al
I don't think this is going to be a great selling car.
The 6 speed manual I tested would have been out the door under 20K but I wanted the CVT ES in almost any other color.
I also wanted more $ for the trade-in of my Rubicon so I kept harrassing em for a month before we made a deal on my Blue CVT ES.
I would have bought a 1st generation CRX or Miata instead if I could have sold the Rubicon privately.
Al
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