We definitely do our best to be as competitive price wise as possible with other retailers. This doesn't always equate to having the cheapest price available, but we do try to offer our customers the best prices we can. Instead of offering free shipping (which we all know really isn’t free when it’s somehow factored into the tire price anyway), we show your shipping costs to you so you can pay a more accurate charge based on shipping distance and order weight instead of a less than accurate average built into the product’s price. And, of course, we continually work very closely with the shipping companies and product manufacturers to ensure we can offer you the lowest prices from the start.
While price is definitely an important consideration when making a purchase, we offer a few other things set us apart. Value (combination of price and quality, leaving our customers feeling like they made a good purchasing decision after-the-fact). Confidence (doing our best so that our customers have confidence they were well taken care of during the purchasing process and confidence they will be taken care of in the future). Most importantly Trust (our testing, research, and training allow us to pass on our experiences with our customers).
I realize your intentions aren't to start an argument here, but rather a discussion. I definitely appreciate your comments and feedback, and hope Tire Rack can be of assistance to you in the future.
Refer to 'Chase/CR-Z Forum' as your previous contact when you order online. Credit CRZforum.com by ordering through the sig link.