CR-Z's refresh for 2013 emphasizes it's sporting pretentions. In order to ensure the Japanese buying public knows this, Honda has created a track-driving school and amateur competitions. The Japanese website is a little difficult to understand, even with translation websites.
Called the, Honda Sports and Eco Program, it has a variety of events at multiple price levels. The entry-level "Riding School Experience" consists of a few laps of basic instruction and costs 9,000 yen or about $107.00 USD.
Above this is whole school devoted to driving the CR-Z and includes classroom and track time.
Stepping up to the CR-Z Eco Challenge race series costs 84,000 yen which is just over $1,000 USD. Racers in this competition compete for the best fuel economy achieved while maintaining a designated lap-time.
Above this is the 10 Liter Challenge which is a sprint series where racers have a limited quantity of fuel to complete 8 laps of the track. Costing 210,000 yen which is just over $2,500 USD, this series requires a Japanese racing license. The racecar is provided as in all other CR-Z events but fuel economy makes this different sort of race than normal sprint car series.
So, the question is, who is going over to Japan to race CR-Zs?
[Source: Honda Sport Eco Program